Instagram & WhatsApp sellers
Keep selling in DMs. Send one link when the customer is ready to buy.
For small sellers who already use UPI.
Take orders.Get paid directlyto your UPI.
Share one IndiePay link. Your customer places the order, pays you directly through a professional checkout, and IndiePay verifies the payment and keeps everything organised.
No traditional payment gateway in the middle. Your money goes straight to your UPI.
One checkout link Customer pays your UPI Verified order records
Selling on Instagram or WhatsApp? Keep your audience there. Send your IndiePay link when they are ready to buy.
One link instead of five messages
The same sale, without the manual mess.
Your current flow becomes one checkout link that carries the order, customer details and payment status together.
Today
DM
Send product details
Send QR or UPI
Ask for screenshot
Check payment and note the order
With IndiePay
Share one IndiePay link
Customer orders and pays your UPI
Payment is verified
Order stays organised
How it works
Share. Get paid. Fulfil.
IndiePay keeps the sales flow simple while the customer pays your configured UPI account directly.
1
Share your IndiePay link
Use it in a DM, WhatsApp, Instagram bio, story, or anywhere you talk to customers.
2
Customer orders and pays you
The customer completes checkout and pays your configured UPI directly.
3
IndiePay verifies and organises
Payment status, customer details and the order stay together so you know what to fulfil.
Automatic verification can use the IndiePay mobile app. Sellers who do not want to use the app can still use manual verification.
Who is it for?
Made for people who want a simpler way to sell and get paid
For sellers on WhatsApp, Instagram, direct calls, workshops, classes and small businesses that don’t need a heavy payment-gateway setup just to accept orders.
If you already take UPI payments — or simply want customers to pay you directly without complicated onboarding, documentation and settlement flows — IndiePay gives you a simpler way to manage it.
Home & small businesses
List what you sell, take the order and receive payment directly on UPI.
Workshops & classes
One link for the offer, customer details, UPI payment and payment status.
AI assist
Need a page? IndiePay can create it for you.
Tell IndiePay what you are selling and AI can create the customer-facing page in minutes. Edit it, share the link, and start taking orders.
Prompt
Sunday pottery workshop, Rs. 999, 20 seats.
Page preview generated
Sunday Pottery Workshop
A clean customer page with the offer, seat count, price, customer details and a direct UPI payment action.
Rs. 99920 seatsShare Link
Payment verification
Customer pays you. IndiePay handles the flow around it.
Customer payment goes to your configured UPI. IndiePay helps verify the payment and connect it to the correct order.
See how money flows1Customer payment goes to your configured UPI
2IndiePay helps verify the payment
3The payment is connected to the correct order
4You know what to fulfil
Pricing
Simple pay-as-you-go credits.
No monthly subscription. No setup fee. Add credits when you need them.
1 credit = Rs. 1. Creating an AI-assisted selling page currently costs 5 credits, which is Rs. 5. Product updates are free.
No setup fee No monthly subscription No long-term contract Buy credits when you need them
For developers
Add UPI order flows to your own product.
APIs sit below the core selling workflow. Use them when your product needs custom order creation, status checks and webhooks.
Create orders by API
Generate payment requests from your own app or backend.
Check payment status
Fetch transaction status so your product knows what happened.
Receive webhooks
Notify your system when payment status changes.
FAQ
Practical answers before you start.
The common questions sellers and developers ask before using IndiePay.
What is IndiePay?
IndiePay gives UPI-first sellers one link for the order and checkout. The customer pays the seller directly; IndiePay verifies the payment and keeps the order organised.
Where does the money go?
Customers pay directly to the seller UPI account configured by the merchant. IndiePay helps create the payment flow and track the transaction; it does not receive, hold, or settle seller funds.
Why not just send my UPI ID?
A UPI ID is enough for a transfer, but it does not keep the customer details, order, payment status and fulfilment context together. IndiePay adds that checkout and tracking layer around direct UPI payments.
Do I need a website?
No. You can share one IndiePay link wherever you already talk to customers. If you need a customer-facing page, IndiePay can help create it with AI.
Can developers use IndiePay?
Yes. Developers can use APIs to create orders, check transaction status, and receive webhook updates for custom payment journeys.
Is IndiePay a replacement for every payment gateway?
No. If a business needs cards, net banking or a full payment stack, a traditional payment gateway may be the right tool. IndiePay is for UPI-first sellers who want checkout, verification and order records around direct UPI payments.
How is pricing handled?
IndiePay uses pay-as-you-go credits. There is no monthly subscription, so small sellers can start without committing to a recurring plan.
Start selling with one IndiePay link.
Take the order, get paid directly to your UPI, and keep verification and fulfilment organised.
Start Selling FreeNote: IndiePay does not issue UPI accounts, receive customer money, or hold customer funds. It provides payment management software for selling pages, links, buttons, order tracking, and verification workflows. Customers pay directly to the seller UPI account configured by the merchant. Please review the terms before use.